Scott Mavis is no stranger to precision farming equipment and at times, the challenges it can create. He and his father, Gary, grow primarily corn and soybeans near Edgerton, Ohio, no-tilling all soybeans and no-tilling about half their corn, depending on the crop rotation.
When walking into equipment dealerships, it’s usually easy to spot the precision farming products, often in the form of an auto-steer system display or an interactive monitor set up to walk customers through a tutorial on the showroom floor.
Idaho farmer Robert Blair’s precision farming journey began with a personal digital assistant (PDA) and an antenna that he fastened to his cap in 2003.
Precision farming dealers from across the U.S. share what types of summer training/on-farm visits they provide for customers and how they leveraging these contact points as sales opportunities.
As farmers increasingly adopt precision farming technology, it’s no secret that there’s a tremendous business opportunity for precision farming dealers.
Phil Draude, precision sales manager with Brokaw Supply, shares what he sees as the backbone of precision sales and service at Brokaw — staff training.
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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