Articles by Jack Zemlicka

Are You Accelerating Your Agronomic Service Investment?

Analysis of our just released 2017 Precision Farming Dealer Benchmark Study, reveal renewed emphasis and investment by retailers in agronomic services. How these analytical tools are being delivered by dealerships continues to be diverse, but there was a substantial increase in use of in-house agronomists.
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Agronomic Services
Bridging the Precision Gap — Part 4

Dealer Objectives & Outcomes for Adding In-House Agronomic Services

Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
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Day in the Cab

Precision Problem Solving Through Mechanical Judgment & Technical Savvy

Drawing on diverse experience in the farm equipment industry, John Cooper, precision farming manager with Swiderski Equipment, provides customers with a versatile, innovative service experience.
Drawing on diverse experience in the farm equipment industry, John Cooper, precision farming manager with Swiderski Equipment, provides customers with a versatile, innovative service experience.
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Benchmark Study

Market Optimism, Revenue Opportunities Accelerate Improved Precision Outlook

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
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[Podcast] A Checks and Balances Approach to Effectively Managing Precision Employees

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Heather Hardy, of H&R Agri-Power, and Scott Meldrum, of Van Wall Equipment, to share their approach to the “soft side” of managing precision specialists, and their advice for working “on” the business instead of battling precision blazes in constant fire-fighting mode.
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Heather Hardy, of H&R Agri-Power, and Scott Meldrum, of Van Wall Equipment, to share their approach to the “soft side” of managing precision specialists, and their advice for working “on” the business instead of battling precision blazes in constant fire-fighting mode.
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Taking Stock of Precision Progress

This week I had a conversation with a research analyst at an investment banking advisory firm, looking for some perspective on the current and future prospects of the precision farming industry.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
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