Articles by Dan Crummett

Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Precision Application Payoff Hinges on Continuity of Training, Service

With a commitment to precision fertilization practices comes an expectation of financial savings and stellar tech support for Kansas operation Kramer Seed Farms.
With a commitment to precision fertilization practices comes an expectation of financial savings and stellar tech support for Kansas operation Kramer Seed Farms.
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Ahead of the Curve: Dynamic Pricing Will Change Ag Retail

We've heard for years that "information is power" and one needs to look no further than the travel industry to see the effects online commerce has had in the buying and selling of airline tickets and hotel room rentals. Very few people call a travel agent to take care of those things today, whereas 20 years ago, company or independent agents booked nearly all flights and a significant amount of lodging and rental car business.
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Dealers Gradually Taking Flight with Unmanned Aerial Vehicles

Despite cloudy regulations, dealers forecast a sunny future for UAV sales and data management service.
As frenzied interest and growing expectations for unmanned aerial vehicles (UAVs) in agriculture continues, farm equipment and precision dealers have launched efforts to capitalize on this emerging market, to varying degrees. Hundreds of farmers have purchased personal UAVs during the past several years, and many undoubtedly are making management decisions based on the information they generate from their flights.
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