Ian Gronau

Ian Gronau

Ian Gronau is a Contributing Editor for Lessiter Publications, with primary support responsibilities for Precision Farming Dealer, Strip-Till Strategies and Strip-Till Farmer Website. He is a graduate of Chicago’s Columbia College and has been preparing content for magazines, websites and newspapers since 2009, and has been recognized with several awards. Contact: igronau.ag@gmail.com 

ARTICLES

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Dealer Development

InfoAg 2015 Offers a Glimpse into Precision Ag Future

The 2015 event showcased cutting edge agricultural technology used by top practitioners and industry thought leaders.
The InfoAg Conference in St. Louis, Mo., celebrated its 20th anniversary this year in late July by having another record-breaking turnout. At over 1,500 registrants, 80 presenters and 64 hours of program content, it's the biggest InfoAg yet. Billed as the premier event in precision agriculture, InfoAg's back-to-back banner years highlight the industry's growing importance despite a commodity slump.
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Supporting Manufacturer Warranties with Dealer Supplied Options

Absorbing the costs of precision problem solving can be a hassle, especially when a product is still under warranty, but a possible solution may lie in an extended warranty.
In response to maintaining unpaid warranty work on equipment sold to their customers, Ag Info Tech, a precision farming dealership in Mount Vernon, Ohio, decided to shift its policy in 2015. Former CEO, Tim Norris, realized the need for a change when he weighed the costs of maintaining manufacturer's warranties.
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AEF Plugfest
Equipment Compatibility

AEF to Pursue Wireless In-Field Communication and High-Speed ISOBUS

With bandwidth limits approaching and proprietary precision obstacles looming, project groups seek to get ahead of market curve.
It's hard to have a conversation about farm equipment compatibility without mentioning the Agricultural Industry Electronics Foundation (AEF). Although the organization is still embroiled in broad efforts and ISOBUS conformance building, it recently began planning for the future of equipment interoperability.
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10 Strategies for Making Money on Used Precision Equipment

Stocking lean and efficiently managing inventory are protections against precision ag obsolescence amid changing technology.
For precision specialists, managing obsolete or aging inventory is becoming an increasingly perilous task. The best strategy lies in striking an equitable balance. But what does this look like? Precision Farming Dealer caught up with several precision managers and specialists to solicit advice on how to best manage obsolete or aging inventory.
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data service opportunities

Implementing Precision Data Privacy, Security and Ownership Policies

With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.
For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
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Dealer Development

Value Added with a Dedicated Precision Specialist

Smaller dealerships may spread precision equipment work across staff, but having a dedicated specialist can made a big difference in sales and efficiency.
For years, Waupun Equipment, a 2-location dealership group in central Wisconsin, split their precision equipment responsibilities between two of its parts department employees.
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Oregon Trail Equipment
Dealer Development

4 Tips for Sharing Precision Workflow Across Departments

Staying limber in terms of precision workflow during the busy season has its merit. But for Oregon Trail Equipment’s AMS manager, Luke Bennett, the payback goes beyond the obvious.
When Precision Farming Dealer caught up with Luke Bennett, AMS manager of Oregon Trail Equipment in Beatrice, Neb., in mid-May, he was embroiled in a drawn out, busy planting season.
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