In the race to the cloud, we must also be cautious so that the American farmer is not left behind. Today I will address the issues facing farmers as digitalization occurs and how the industry has begun to address these issues.
Perhaps growing up with a “pay your dues” mentality shaped my opinion, and I’ve never accepted a job with a sense of entitlement. Achievements are earned, not given.
Analysis of our just released 2017 Precision Farming Dealer Benchmark Study, reveal renewed emphasis and investment by retailers in agronomic services. How these analytical tools are being delivered by dealerships continues to be diverse, but there was a substantial increase in use of in-house agronomists.
Precision dealers around the U.S. say local golf courses and country clubs are an untapped precision market. It’s a unique niche of a precision farming market, but retrofitting small-scale sprayers or selling RTK subscriptions can be supplemental sources of income for dealerships.
Over two years has passed since American Farm Bureau Federation (AFBF) led an industry coalition to address issues of surrounding ag data ownership, privacy, and security. When AFBF published the "Privacy and Security Principles for Farm Data"--or as I call them, the ag data's "Core Principles," I expected the industry uptake to be swift.
This week I had a conversation with a research analyst at an investment banking advisory firm, looking for some perspective on the current and future prospects of the precision farming industry.
The best football coaches always have a game plan. Some of them even script their first few plays so that the team knows exactly how to prepare and come out of the gate for the best start. I think in farming that we do the same thing every season. But without a doubt, the game has thrown us some major variations that we were not expecting.
During the past week, I had the opportunity to attend John Deere’s latest product launch event at its Harvester Works facility in Moline, Ill. The manufacturer introduced several new pieces of farm machinery and technology, with an overarching theme of integrated functionality.
Talking with a few precision dealers about their transition into agronomic services, one of them noted that this is actually where their business began. Almost 2 decades ago, the independent precision retailer opened his doors on the promise that the company could deliver mapping, soil sampling and field analysis services.
You just spent six figures on a new piece of farm equipment. Now you read the fine print and realize that you must also sign-up with the equipment manufacturer's cloud based data platform. You want the equipment, but not the proprietary data platform that comes with it. What do you do?
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.