From the Virtual Terminal

Keith Byerly

Adapting to the Times

As I was driving back and forth between our office and warehouse a couple of weeks ago, there was a survey crew working along the highway. They had their RTK antenna in one hand, and their data logger in the other. And for the next few days, they continued to work on this stretch of highway doing a survey of elevation. And it got me to thinking about how all of us adopt technology, and specifically how quickly we do it.
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Are You Accelerating Your Agronomic Service Investment?

Analysis of our just released 2017 Precision Farming Dealer Benchmark Study, reveal renewed emphasis and investment by retailers in agronomic services. How these analytical tools are being delivered by dealerships continues to be diverse, but there was a substantial increase in use of in-house agronomists.
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Janzen Todd

Ag Data Ownership

Over two years has passed since American Farm Bureau Federation (AFBF) led an industry coalition to address issues of surrounding ag data ownership, privacy, and security. When AFBF published the "Privacy and Security Principles for Farm Data"--or as I call them, the ag data's "Core Principles," I expected the industry uptake to be swift.
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Taking Stock of Precision Progress

This week I had a conversation with a research analyst at an investment banking advisory firm, looking for some perspective on the current and future prospects of the precision farming industry.
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Keith Byerly

Preparing for the Unknown

The best football coaches always have a game plan. Some of them even script their first few plays so that the team knows exactly how to prepare and come out of the gate for the best start. I think in farming that we do the same thing every season. But without a doubt, the game has thrown us some major variations that we were not expecting.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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