We’ve all been in a situation at a party, conference or even a meeting where we’re asked, “So, what do you do?” It’s the simplest of questions that somehow seems to bring out the most complex of answers.
Until recently, I’d never lived close enough to a Wal-Mart to warrant making regular trips to the consumer giant. There were always enough other local outlets where I could piece together commercial needs or wants.
Diversification is an en vogue term when it comes to dealers’ approach to developing a broad base of precision farming services. As more look beyond the shelves stocked with technology components to find recurring sources of revenue, agronomic and data management services are highly visible options to build around.
Although Google’s autonomous car got a lot of press, the auto-guidance system on tractors, combines, sprayers and other farm equipment has been around for years.
In today’s world, there are few frustrations that test the patience of people more than malfunctioning technology. We’ve grown so accustomed to the instant gratification provided by the handheld devices that have become essentially electronic appendages.
There’s no shortage of competition among precision farming manufacturers, with both OEM and aftermarket suppliers jockeying for market share. Acquisitions and strategic partnerships continue to shape the future of the industry.
Let’s face it: Today’s world can easily cause information overload. When equipment dealers develop marketing strategies, they’re still categorizing media as traditional and digital. Marketing has become multi-screened, and media channels are becoming intertwined.
During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
As custom harvesters make their way across the United States and Canada this summer, I keep wondering what happens to all that yield data these machines are collecting.
Returning for a third time to the Agricultural Electronics Foundation’s (AEF) annual North American Plugfest event in Lincoln, Neb., I again marveled at the intensity of the dozens of engineers as they hustled from station to station in search of enhanced equipment compatibility.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.