Although Google’s autonomous car got a lot of press, the auto-guidance system on tractors, combines, sprayers and other farm equipment has been around for years.
In today’s world, there are few frustrations that test the patience of people more than malfunctioning technology. We’ve grown so accustomed to the instant gratification provided by the handheld devices that have become essentially electronic appendages.
There’s no shortage of competition among precision farming manufacturers, with both OEM and aftermarket suppliers jockeying for market share. Acquisitions and strategic partnerships continue to shape the future of the industry.
Let’s face it: Today’s world can easily cause information overload. When equipment dealers develop marketing strategies, they’re still categorizing media as traditional and digital. Marketing has become multi-screened, and media channels are becoming intertwined.
During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
As custom harvesters make their way across the United States and Canada this summer, I keep wondering what happens to all that yield data these machines are collecting.
Returning for a third time to the Agricultural Electronics Foundation’s (AEF) annual North American Plugfest event in Lincoln, Neb., I again marveled at the intensity of the dozens of engineers as they hustled from station to station in search of enhanced equipment compatibility.
I think I could write a book about the changes involved in moving from Microsoft's Windows to Apple's OS, but one thing is the same — both Microsoft and Apple are now insistent on forcing users to use their cloud platforms.
With dealers looking to carve out a profitable precision niche with measurable ROI products and services, many are tapping the planting and application technology markets for high-demand hardware.
Celebrating my dad’s birthday this past weekend with family, one of the gifts he asked for — and we gave him — was a mobile tablet. This was admittedly a journey into uncharted technology waters for someone who’s never owned a cell phone and still regularly watches VHS cassettes.
From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment. And now he’s at the forefront of implementing AI at the 24-store John Deere dealership.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.