From the Virtual Terminal

2223
From the Virtual Terminal

Are You Building Your Precision Farming Brand?

During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
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Frustrations with the Cloud

I think I could write a book about the changes involved in moving from Microsoft's Windows to Apple's OS, but one thing is the same — both Microsoft and Apple are now insistent on forcing users to use their cloud platforms.
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Ag Data Pipelines

Defining Ag Data Pipelines

Thanks to the work of groups like AgGateway and the Ag Data Transparency Evaluator, ag data "pipelines" are starting to take shape. This post explores the current definitions of the different ag data pipelines coming off the farm.
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'2016 Starting Lineup' for UAS Equipment in the Ag Industry

There are many discussions about what the real value of UAS will be to the grower, but for the first time we can begin to see the "varsity" players breaking away in this industry as they are closing in on real solutions beyond the basic scouting solutions.
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Farm Intellectual Property Has Significant Value

Conversations around intellectual property (IP) on the farm has historically centered on the use and licensing of genetic traits and the companies that own them, writes Granular Co-Founder Mike Preiner in his latest blog post for the San Francisco-based ATP.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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