Summer 2015

Table of Contents

Table of Contents

From the Virtual Terminal

Turning Today’s Precision Tools into Tomorrow’s Profit

By Jack Zemlicka posted on June 29, 2015 | Posted in Dealer Development, Service & Support

These days, it seems as though “Big Data” is on the tip of everybody’s tongue in agriculture.
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2015 Benchmark Study: Product & Service Diversity Define Business Objectives

As core hardware sales slow, dealers shift priorities to aftermarket products and opportunities for recurring revenue.

By Jack Zemlicka posted on June 29, 2015 | Posted in Dealer Development, Precision Sales, Data Management

In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.
Read More

Day in the Cab

Building Customer Confidence with Timely Support Amid Spring Chaos

Relating to customers and adapting to their precision needs keeps P&C Ag Solutions president Mike Houghtaling energized during planting season.

By Jack Zemlicka posted on June 29, 2015 | Posted in Precision Agriculture 101, Dealer Development, Service & Support

Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
Read More

Implementing Precision Data Privacy, Security and Ownership Policies

With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.

By Ian Gronau posted on June 29, 2015 | Posted in Dealer Development, Service & Support, Data Management

For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
Read More

When competing for new hires, what can precision farming dealers do to make their companies attractive destinations for new graduates, and what tactics should they avoid?

By Kim Schmidt posted on June 29, 2015 | Posted in Precision Agriculture 101, Dealer Development

Kevin Butt, Professor of Agriculture, Ellsworth Community College, Iowa Falls, Iowa: “The biggest thing is for the companies to just be themselves. This is who we are. Don’t try to oversell yourself or make the dealership into something it’s not. Then students or graduates know exactly what they’re getting into and they’re not being promised things you can’t actually offer.
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Your Customer Update

Applying Farm Data to Improve Decision Making

Turning raw precision numbers into actionable information helps Illinois strip-tillers Dan and Trent Sanderson save money on inputs and increase efficiency.

By Jack Zemlicka posted on June 29, 2015 | Posted in Data Management

While many farmers collect field data, one of the ongoing challenges is knowing what to do with it. This is something Dan Sanderson, his son, Trent and their family have made priority to improve management of their 2,000-acre corn, soybean and wheat operation near Clare, Ill.
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10 Strategies for Making Money on Used Precision Equipment

Stocking lean and efficiently managing inventory are protections against precision ag obsolescence amid changing technology.

By Ian Gronau posted on June 29, 2015 | Posted in Precision Agriculture 101, Dealer Development, Precision Sales

For precision specialists, managing obsolete or aging inventory is becoming an increasingly perilous task. The best strategy lies in striking an equitable balance. But what does this look like? Precision Farming Dealer caught up with several precision managers and specialists to solicit advice on how to best manage obsolete or aging inventory.
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Precision Perspective

Which Way is Up? The Future of People in Precision Farming

By T.J. Stauffer posted on June 29, 2015 | Posted in Precision Agriculture 101, Dealer Development

Precision farming has emerged as a vital industry within agriculture and one that may very well hold the long-term keys to higher yields with greater conservation. Along with all of the excitement and buzz this industry generates comes a steady flow of investment dollars from companies keen on developing their own precision farming capabilities to ensure their continued relevance and competitive edge in agribusiness.
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Featured Articles

Featured Articles

2015 Benchmark Study: Product & Service Diversity Define Business Objectives

As core hardware sales slow, dealers shift priorities to aftermarket products and opportunities for recurring revenue.

By Jack Zemlicka posted on June 29, 2015 | Posted in Dealer Development, Precision Sales, Data Management

In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.
Read More

Implementing Precision Data Privacy, Security and Ownership Policies

With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.

By Ian Gronau posted on June 29, 2015 | Posted in Dealer Development, Service & Support, Data Management

For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
Read More

Day in the Cab

Building Customer Confidence with Timely Support Amid Spring Chaos

Relating to customers and adapting to their precision needs keeps P&C Ag Solutions president Mike Houghtaling energized during planting season.

By Jack Zemlicka posted on June 29, 2015 | Posted in Precision Agriculture 101, Dealer Development, Service & Support

Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
Read More
Digital Edition

Digital Edition

2015 Summer Digital Edition of Precision Farming Dealer

September 23, 2015

Read flipbook version
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Online Extras

Online Extras

Day in the Cab Video Series: P&C Ag Solutions

By Jack Zemlicka posted on February 17, 2017

For this installment, I wanted to experience how an independent precision dealer navigates the landmines and celebrated the successes of an anything but typical workday on the cusp of planting season. So I made the 6 hour journey from southeastern Wisconsin to Reese, Mich., in mid-April where I rendezvoused with Mike Houghtaling, president of Precision & Concise Agricultural Solutions (P&C Ag Solutions).
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[Webinar] Data Privacy & Protection: What Dealers Need to Know to Avoid Risk

By Jack Zemlicka posted on April 23, 2015 | Posted in Data Management

Lance Formwalt, who leads the Equipment Dealer practice group at Seigfreid Bingham in Kansas City, Mo., shares tips and tactics dealers can utilize to protect themselves and their customers from precision data disasters, along with what to expect in the future. [To view any of our webinar replays, you must be logged in with a free user account.]
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Precision Farming Dealer

View Archived Issues

Summer 2015

Table of Contents

Turning Today’s Precision Tools into Tomorrow’s Profit

2015 Benchmark Study: Product & Service Diversity Define Business Objectives

Building Customer Confidence with Timely Support Amid Spring Chaos

Implementing Precision Data Privacy, Security and Ownership Policies

When competing for new hires, what can precision farming dealers do to make their companies attractive destinations for new graduates, and what tactics should they avoid?

Applying Farm Data to Improve Decision Making

10 Strategies for Making Money on Used Precision Equipment

Which Way is Up? The Future of People in Precision Farming

Featured Articles

2015 Benchmark Study: Product & Service Diversity Define Business Objectives

Implementing Precision Data Privacy, Security and Ownership Policies

Building Customer Confidence with Timely Support Amid Spring Chaos

Digital Edition

2015 Summer Digital Edition of Precision Farming Dealer

Online Extras

Day in the Cab Video Series: P&C Ag Solutions

[Webinar] Data Privacy & Protection: What Dealers Need to Know to Avoid Risk

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