Having recently attended the American Society of Agricultural and Biological Engineers meeting in Louisville, there was plenty of discussion among attendees about the advancements — and existing hurdles — to true precision equipment compatibility.

With more and more farm equipment coming equipped with precision technology, dealers need to adapt their sales strategy to include service plans and data management.

Andrew Olliver with the Agricultural Industry Electronics Foundation (AEF) discusses the upcoming launch of the organization's ISOBUS compatibility database to farm equipment dealers and farmers, an how this resource will allow for more efficient identification of compatible equipment at the point of purchase.

Brandt has launched its first app, Brandt Tank Pro, which is now available for download from the iTunes store.

Ag Leader Technology, Inc., a leading manufacturer of precision farming equipment and software, continues to expand the ISOBUS capabilities of the Ag Leader Integra and Versa displays with the addition of Task Controller for planters.

When farmers trade equipment, they often take a few steps ahead in technology and productivity. For Jason Starnes and his father, Kim, they ended up taking a step backward when they upgraded to a newer combine.

The ISOBUS Plugfest events organized twice a year by the Agricultural Industry Electronics Foundation (AEF) are now one of the most important opportunities to test the compatibility of electronic components for agricultural machinery.