In a conversation representing dealers, software specialists and farmers from across the globe, this roundtable during the Precision Farming Dealer Summit, Jan.8-9, discussed several digital-based topics: the potential of converting ag data into profit, how to position farm data into a billable format for dealers, and how to communicate that value to the farmers.

Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, have signed a letter of intent to form a joint venture called FieldReveal.

Raven Industries reported fiscal third quarter 2016 results with net sales of $67.6 million, down 25.9% vs. the third quarter of 2015.

Raven and CNH Industrial have established a long-term agreement that will expand the use of Raven products and technology through the dealer network of CNH Industrial brands Case IH and New Holland.

A look at how Precision farming techniques can be employed in the interest of weed control.