Precision Farming Dealer Summit Updates

Steve Kaufman

Recruiting & Retaining Precision Farming Specialists

Knowing what traits to look for and where to find new employees is only the beginning. Keeping employees is a whole other battle.
Finding the next generation of precision farming specialists is a challenge that almost 40% of dealers reported was among their most important issues in the Precision Farming Dealer 2015 Benchmark Study. First, dealers must identify the traits they’re looking for in potential candidates for their fast-paced, rapidly evolving precision farming departments. Then, they face the challenge of actually finding these recruits.
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Jed Bengston

Choosing a Profitable Path for Delivery of Data Management Service

With multiple entry points into this growing segment of precision farming business, 3 dealers share their strategies for creating a sustainable source of revenue.
Choosing a practical entry point into delivery of data management service is a mystery for many farm equipment dealers. Figuring out a method for making it a profitable part of their business is even more of an enigma.
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Tom Krill

Looking for Long-Term Profitability? Do What You Do Best

Dealers must define their role and scope in precision farming to make a difference in their customers’ operations.
Dr. Tom Krill defines precision farming as a management concept that recognizes variability within the soil environment and maximizes economic agricultural production while minimizing environmental impact for a specific location. And to evaluate it’s effectiveness, precision farming must have measurable objectives.
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Adam Gittins

Creating Precision Service Plans: Makes & Misses

With less equipment being rolled, precision service plan sales could see a shot in the arm. These dealers share their advice for getting them in place.
After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.
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Jason Pennycook

Johnson Tractor’s Advice on Precision Service Plans

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.
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Top Roundtable Takeaways from the 2016 Precision Farming Dealer Summit

Among the highlights of the 2016 Precision Farming Dealer Summit held at the beginning of January in Indianapolis, Ind., were the 10 dealer roundtable sessions that offered face-to-face opportunities for dealers to ask their peers questions, discuss challenges and share solutions to pressing precision problems.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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