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Miller-Leary-McCullough
Precision Farming Dealer Summit 2019

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Sinkula-Witker-Conway
Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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PFDS-Zimmerman-Armstrong-Pollock
Precision Farming Dealer Summit 2019 Recap

Banking on Billable Service for Sustainable Precision Profit

Strong customer relationships – essential for sustainable growth in the farm equipment business – are especially critical for dealers looking to grow in the fast-paced precision farming business.
There are profits to be made for dealers who sell and service the ever-changing mix of precision farming goods and services.
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Skip Klinefelter
Precision Farming Dealer Summit 2019 Recap

Improving Accountability & Culture within Your Precision Business

Learn from mistakes — and successes — to leverage internal transparency with employees and external trust with farm customers.
Most issues within a precision business are caused by non-implementation of what you already know, and that’s why it’s important to have a checklist to print out, take home and check off, what you’ve done and to determine what you haven’t done.
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[Podcast] Recruiting & Retention: Putting a Personal Touch on the Process

In today’s Precision Farming Dealer podcast we share excerpts from our conversation with Heather Hardy, precision farming coordinator with H&R Agri-Power, on onboarding new precision employees, preventing burnout and being a visible leader when recruiting new talent
In today’s Precision Farming Dealer podcast we share excerpts from our conversation with Heather Hardy, precision farming coordinator with H&R Agri-Power, on onboarding new precision employees, preventing burnout and being a visible leader when recruiting new talent
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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