Benchmark Study

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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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2018 Benchmark Study

Training, Service Growth Remain Top Dealer Priorities

Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
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2018 Benchmark Study

Boosting Agronomic Revenue & Customer Retention

Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
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PFDS Benchmark
2018 Benchmark Study

Positive Projections for Precision Revenue

Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
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Benchmark Study

Market Optimism, Revenue Opportunities Accelerate Improved Precision Outlook

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
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Benchmark Study 2016
2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.
Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
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Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
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