Industry News

CNH Industrial to Acquire Raven Industries

The acquisition builds upon a long partnership between the two companies and will further enhance CNH Industrial’s position in the global agriculture equipment market by adding strong innovation capabilities in autonomous and precision agriculture technology.
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[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth

The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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[Podcast] Is Your Dealership Ready for Autonomy?

In this episode of the Precision Farming Dealer podcast, we'll hear from two dealers who share how they are adding autonomy equipment to their precision line up and how and when they are looking to incorporate self-driving technology sales and service into their business plans of the future.
In this episode of the Precision Farming Dealer podcast, we'll hear from two dealers who share how they are adding autonomy equipment to their precision line up and how and when they are looking to incorporate self-driving technology sales and service into their business plans of the future.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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