Helping ag industry professionals improve their knowledge of ISOBUS compatibility between tractors and implements is the goal of the AEF Conference Day May 10 from the Agricultural Industry Electronics Foundation (AEF).

It’s no secret that in recent years more dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Those who have been receptive to adding prescriptive farming options to complement machinery and component sales, have gradually been able to gain traction with customers.

Brian Ryberg, who farms with his wife, Sandy, near Buffalo Lake, Minn., has been on the bleeding edge of precision farming since the 1990s when he first started using a yield monitor in his combine.

Online ordering is an increasingly popular and convenient purchasing method for consumers. Just this past week, Amazon launched its Prime Now, which offers 1- and 2-hour home delivery of among other things, household items or groceries.

The Myers began their precision farming journey in 1996 when they outfitted their 1983 Gleaner L3 combine with a yield monitor. That’s when Bill Myers, who farms with his son, John, daughter, Rita, and brothers, Robert, and Ivan Jr., began to understand what adjusting crop inputs could do for their bottom line.

Precision Planting Product Manager Dale Koch discusses the new SmartFirmer, an optical senor imbedded in a Keeton Seed Firmer that scans the soil as it goes through the field. The system tracks and provides feedback on organic matter, soil moisture and residue in the furrow.

Jeff Herrold farms with his brother, Paul, on Herrold Farms near Wanatah, Ind. While they are no strangers to precision farming practices, Jeff says he certainly would like to leverage the data they have collected to better manage inputs and improve yields.