It’s not news that the precision farming market is shifting. However, the news earlier this week that CNH Industrial was acquiring Raven Industries certainly came as a surprise.
Farmers are given many reasons to collect ag data about their farming practices, but using that data in court is rarely one of them. However, at a recent trial about crop damage, we proved just how useful ag data can be to help a court understand complex multi-year, multi-field farming operations.
While precision agriculture is widely used across our industry, some farmers are still skeptical. When farms and traditions are passed from generation to generation, it’s no surprise that sticking to the “if it ain’t broke, don’t fix it” methodology is the best way to work in their eyes.
A reporter for a national publication called me recently to ask some ag data questions. One of his questions was: Who is the ag data watchdog for farmers?
As the calendar closes in on spring planting in many areas, anxiety is building among some customers, dealers and even manufacturers as to the timely delivery of parts and technology to be installed, tested and ready to take to the field.
Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.
There are likely more people than ever looking toward the future — pick your reason right now — but the reality is it will be here before we know it. This can be both a paralyzing and comforting thought for farm equipment dealerships.
One of the traits of a trusted precision specialist is their ability to perform under pressure. Some might argue this is a daily occurrence for the profession and even the most mundane days force moments of innovation out of necessity.
Based on my conversations with dealers during the last few months, some have learned hard economic lessons due to an inability or unwillingness to arm themselves with the tools, training or talent to change with the times.
Trial by fire. Thrown to the wolves. Learn by doing. All phrases that are used when describing how new precision farming hires often start their career at dealerships.
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.