Equifax is just the latest company to disclose consumer's personal information. Yahoo, Anthem, Home Depot, and Target have all had data breaches within the last few years. These have resulted in class-action lawsuits delivering a few dollars back to consumers, but this rarely offsets the hassle and long-term problems these victims will face.

Market share is viewed as a measurement of success, especially among farm equipment manufacturers in the U.S. But the landscape — both literally and figuratively — is different in Europe.

"Our service is what sells the products," Pete Youngblut says. "Building a strong reputation is what keeps customers coming back."

Ag tech providers that take little care to craft online privacy policies may find a court equally as dismissive of their stock policies. This is why I always suggest that ag tech companies spend some time on their online agreements, rather than just reusing form documents crafted for some other purpose.

To imply that any Agronomic Advisor that has built a program that has proven itself to bring value your operation over the years has any intention of selling Tons vs. enabling your long-term success is irresponsible.

In search of a simple, yet satisfying explanation of the Internet of Things (IoT) it seemed logical to scour the one place I was sure to find an answer; the Internet.

At the Farm Progess Show this summer, New Holland rolled out a new concept tractor that appeared mostly conventional but had one stand out feature — it runs on methane rather than diesel. My first impression when seeing this was — didn't we have this same concept 50 years ago?

We all know that good help is hard to find. But it’s also hard to keep. This has long been a challenge for dealerships, regardless of size, brand or location.

Field Analytics is the emerging buzz area of Precision Ag. It has existed for several years in many different forms and offerings, but never really gained a lot of momentum or a large following. And honestly, it’s because it is a challenging proposition to get correct.

We’ve all seen and heard about the widespread devastation caused by the recent hurricanes in the southern U.S. Images and stories covering the immediate impact was startling, but the aftermath is perhaps even more astonishing.