Summer 2020

Table of Contents

Table of Contents

Don’t Take Shortcuts on the Path to Precision Profitability

July 2, 2020

Like many of you, I’ve been forced to fill the void of live professional sports and social events with constructive and at times, overly ambitious projects. This included what ended up being a time- and sanity-consuming backyard leveling assignment.
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2020 BENCHMARK STUDY

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.

By Jack Zemlicka posted on July 6, 2020 | Posted in Precision Sales, Service & Support, Data Management

Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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2020 BENCHMARK STUDY

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses

By Ben Thorpe posted on July 9, 2020 | Posted in Precision Sales, Service & Support, Data Management

The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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Combining Practical Precision Payback with Agronomic Value

It takes time and focus to get full dealership buy-in and build out the economic benefits of adding agronomic services.

By Martin White posted on July 7, 2020 | Posted in Dealer Development, Data Management

Precision agriculture allows producers and their trusted partners an excellent way to add production value through the collection of clean, calibrated data. The rubber meets the road when agronomic intelligence is combined with equipment data to create unique, informed management solutions for each farm customer.
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Setting Certification Standards for Precision Dealer Training

While program structures and educational expectations differ, manufacturers are placing a premium on continuing precision education.

By Heather Hetterick posted on July 7, 2020 | Posted in Dealer Development, Service & Support

The ownership of precision technology responsibilities has shifted in dealerships as precision technology becomes more integrated and standard equipment on farm equipment.
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Precision Roundtable

Peer-to-Peer Problem Solving Puts Precision Managers on Progressive Path

A geographically diverse group of John Deere dealers share product info, service strategies and engage in ‘group therapy’ through virtual collaboration.

By Jack Zemlicka posted on July 8, 2020 | Posted in Precision Agriculture 101, Dealer Development

Precision Farming Dealer assembled a geographically diverse group of 8 different precision farming managers to discuss their involvement and interaction in a virtual peer group to exchange ideas, problem-solve and provide a source of professional therapy.
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What Farmers Want From You

Applying Small Sample Trials to Big Picture Precision Planning

Leveraging test plots, zone sampling and fertilizer experiments, Megan and Eric Wallendal have dialed into precision farming payback at Alsum Farms in Grand Marsh, Wis.

By Libby Wawzenek posted on January 15, 2023 | Posted in Service & Support

Megan and Eric Wallendal are breaking new ground on their farm — technological ground, that is.
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10 Tips for Navigating Your Precision Business Through Unexpected Change

From managing cashflow to overcommunicating with employees, Arlin Sorensen, founder of HTS Ag, offers some advice to bolster your precision business in chaotic times.

By Jack Zemlicka posted on July 9, 2020 | Posted in Precision Agriculture 101, Service & Support

Talking with precision dealers throughout North America, and overseas, the consensus is that they’ve accepted the changes to communicating with customers, sourcing parts and collaborating with employees.
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Talking Technology with Scott Shearer, Ohio State University

By Jack Zemlicka posted on July 9, 2020 | Posted in Precision Agriculture 101, Service & Support

Universities and colleges have had to rethink and revise the way they educate students and this is particularly true for precision ag undergraduates accustomed to hands-on, in-field learning.
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Featured Articles

Featured Articles

2020 BENCHMARK STUDY

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.

By Jack Zemlicka posted on July 6, 2020 | Posted in Precision Sales, Service & Support, Data Management

Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
Read More

2020 BENCHMARK STUDY

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses

By Ben Thorpe posted on July 9, 2020 | Posted in Precision Sales, Service & Support, Data Management

The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
Read More
Digital Edition

Digital Edition

2020 Summer Digital Edition of Precision Farming Dealer

July 10, 2020

Read flipbook version

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