News

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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Fieldin Acquires Autonomous Driving Startup Midnight Robotics

The smart farm operations platform and agricultural autonomous driving startup merge and begin deployment with California farms.

Fieldin's acquisition of Midnight Robotics creates a first-of-its-kind combination of a sensor-based operational farming platform with autonomous driving technologies to empower growers in the day-to-day management of their farms.


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First-Ever Farmer Scholarships Available to Your Farm Customers in 11 States

Southern Region dealers encouraged to share opportunity with farm customers interested in no-tillage, sustainable ag.

The Grower Division of Lessiter Media (the parent company of Farm Equipment and Precision Farming Dealer properties) has announced the availability of a first-ever farmer scholarship program, available for the 30th Annual National No-Tillage Conference on Louisville on Jan. 4-7.


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Solectrac e70N electric tractor vineyard

Solectrac Electric Tractor Wins Wine Industry Innovation Award

Solectrac's e70N electric tractor is specially designed to navigate narrow rows of vines in vineyards.

Ideanomics, a global company focused on driving the adoption of commercial electric vehicles and associated energy consumption, announced that its subsidiary Solectrac will be honored with the WINnovation Award at the 2021 Wine Industry Network (WIN) Expo. Solectrac is being honored for the technology in its e70N electric tractor, which is specially designed for vineyard operations that require navigating through narrow rows of vines.


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Honda Autonomous Work Vehicle by building

Honda Tests Prototype Autonomous Work Vehicle at Solar Construction Site

Honda and Black & Veatch have successfully tested the prototype Honda Autonomous Work Vehicle (AWV) at a Black & Veatch construction site in New Mexico. During the month-long field test, the second-generation prototype of the fully electric Honda AWV performed a range of functions at a large-scale solar energy construction project, including towing activities and transporting supplies to pre-set destinations within the work site.


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Mike Houghtaling P&C Ag Solutions

P&C Ag’s Go-to-Market Strategy for Autonomous Farm Equipment

Dealer shares outlook on six stages of adoption for autonomous farming vehicles.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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monarch tractor november 2021

Monarch Tractor Secures $61M in Series B Funding

Monarch Tractor announced the successful completion of a $61 million Series B funding round led by Astanor Ventures, one of the world’s leading sustainable food venture firms, with additional individual and independent contributions from CNH Industrial, At One Ventures and Trimble Ventures.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
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