Exeter, Nebraska-based Boeck Farm Outfitters made national headlines upon being named the first Greeneye smart spraying dealer in the U.S. Cody Boeck, operations director for the family-run business, walks you through the process of selling and servicing cutting-edge technology.
Ag Technology Solutions Group’s Skip Klinefelter returns to the Precision Farming Dealer Summit stage, this time to share the secrets behind his fast-growing operation that was selected as Most Valuable Dealership in 2025. Don’t miss the opportunity to learn from a top-of- the-class precision organization.
Hear from the precision ag heads of various OEMs — including Bob Armstrong, Claas Vice President of Product Management Sales, Casey Dray, Global Precision Technology Marketing & Portfolio Manager with Case IH and New Holland and Jake Ridenour, Channel Sales Management with PtX Trimble — on the strategic direction for the businesses and the best practices they see embraced by the top-performing dealers in their network.
Nick Rust oversees a 18-person staff as the Precision Ag Coordinator for 21-store Case IH dealer H&R Agri-Power (2024 Dealership of the Year). Rust shares the building blocks of a successful precision team and discusses the art of managing expectations from the company, teammates and the customer itself.
Find out how your dealership compares to other North American dealers during this new data reveal of the 12th annual Precision Farming Dealer Benchmark Study results.
Find out how your dealership compares to other North American dealers during this new data reveal of the 12th annual Precision Farming Dealer Benchmark Study results.
60% of dealers expect their precision sales to go up at least 2-7% this year according to the 2025 Precision Farming Dealer Benchmark Study. Spud Armstrong, precision specialist for New Holland Rochester, shared his sales outlook at the Precision Farming Dealer Summit earlier this month.
Dealers participating in the 12th annual Precision Farming Dealer Benchmark Study revealed the biggest challenges facing their precision business in the next 12 months and how they plan to address them.
“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.