Precision Agriculture 101

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[Video] Spring Madness: Precision Specialist Prepares Customers for Planting Season

Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checks. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.
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What Farmers Want From You

Analyze Machinery Reliability, Uses When Considering New Equipment Investments

Consider upgrades that make your fleet more reliable, new uses for machines & projected price increases when assessing potential purchases
As farm machinery costs increase far beyond the rate of inflation, making a new machine pencil out may require some creative thinking about its potential uses and how farm operational expenses will change in the next decade.
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Precision Ag Field Day Sets Technology in Motion for College Students

“This field day gives them a chance to see larger equipment, as well as drones, sensors and other types of electronic equipment being used,” said Kendall Kirk, director of the Clemson University Center for Agricultural Technology. “They’ve learned about these things in class, and this field day gives them a chance to see them in action.”
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Aftermarket Kits Let Customers Update Tech on Older Units

Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
When it comes down to it, the expertise of the individual doing the installation can make or break the customer’s experience with a new technology. The same can be said about after-sale support.
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Precision Agriculture

OEM Leaders Reveal Precision Vision for Dealers & Customers

AGCO, Case IH & New Holland representatives discuss autonomy, retrofit opportunities & precision business commonalities of their top dealers
Jeffrey Smith, product marketing manager for AGCO, Kendal Quandahl, precision field team manager for Case IH, and Paul Welbig, precision technology product marketing director for New Holland North America, discussed the realities of precision services in dealerships, the successful approaches embraced by their top-performing dealers and what to expect in the autonomy space.
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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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