Precision Agriculture 101

When competing for new hires, what can precision farming dealers do to make their companies attractive destinations for new graduates, and what tactics should they avoid?

Kevin Butt, Professor of Agriculture, Ellsworth Community College, Iowa Falls, Iowa: “The biggest thing is for the companies to just be themselves. This is who we are. Don’t try to oversell yourself or make the dealership into something it’s not. Then students or graduates know exactly what they’re getting into and they’re not being promised things you can’t actually offer.
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Day in the Cab

Building Customer Confidence with Timely Support Amid Spring Chaos

Relating to customers and adapting to their precision needs keeps P&C Ag Solutions president Mike Houghtaling energized during planting season.
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
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Precision Perspectives
Precision Perspective

Which Way is Up? The Future of People in Precision Farming

Precision farming has emerged as a vital industry within agriculture and one that may very well hold the long-term keys to higher yields with greater conservation. Along with all of the excitement and buzz this industry generates comes a steady flow of investment dollars from companies keen on developing their own precision farming capabilities to ensure their continued relevance and competitive edge in agribusiness.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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