Data Management

Todd Janzen and Lance Formwalt

Developing Privacy Policies to Protect Customer Data

Solid privacy policies can ease tensions between dealers and their customers relating to data management and protect dealers from potential liability cases.
Alongside the benefits of evolving technology and increasingly in-depth data collection, come increased risks that can create tension between dealers and their customers. To allay potential customer concerns, dealers and manufacturers must answer these questions: Who owns the data? Who can access it today and in the future?
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Jed Bengston

Choosing a Profitable Path for Delivery of Data Management Service

With multiple entry points into this growing segment of precision farming business, 3 dealers share their strategies for creating a sustainable source of revenue.
Choosing a practical entry point into delivery of data management service is a mystery for many farm equipment dealers. Figuring out a method for making it a profitable part of their business is even more of an enigma.
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Your Customer Update

Sky’s the Limit on Uses, Payback with Unmanned Aerial Vehicles

High-resolution imagery and data analysis contributed to a $20 per acre profit and timely fertilizer applications for strip-tillers Eric and Megan Wallendal.
The motor begins to hum and the propellers begin their increasingly rapid revolutions. A gentle upward tilt of the joystick by the owner and the rotocopter is airborne — slowly elevating as it drifts over a cornfield to capture hundreds of images that will be processed and analyzed.
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