Data Management

data service opportunities

Implementing Precision Data Privacy, Security and Ownership Policies

With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.
For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
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2015 Benchmark Study 2

2015 Benchmark Study: Product & Service Diversity Define Business Objectives

As core hardware sales slow, dealers shift priorities to aftermarket products and opportunities for recurring revenue.
In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.
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Todd Janzen

Is Your Farm Data a Trade Secret?

Every agricultural technology provider likes to say that “the farmer owns the data,” but is that really true? This statement hinges on the answer to a central question: is farm data a form of intellectual property that the law protects?
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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