Data Management

PUC

New Data Platform Holds Promise for Increasing Precision ROI

Farmobile’s recently launched Data Store guarantees at least $2 per acre to farmers willing to sell their farm data.
Precision farming dealers may soon have a new sales tool at their disposal to help customers monetize farm data. Earlier this month, Farmobile, a data collection, storage and sharing company, announced the promotional release of its Data Store platform that gives farmers the opportunity to sell their agronomic and machine data to vetted third parties on their own terms.
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Ag Data Pipelines

Defining Ag Data Pipelines

Thanks to the work of groups like AgGateway and the Ag Data Transparency Evaluator, ag data "pipelines" are starting to take shape. This post explores the current definitions of the different ag data pipelines coming off the farm.
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Farm Intellectual Property Has Significant Value

Conversations around intellectual property (IP) on the farm has historically centered on the use and licensing of genetic traits and the companies that own them, writes Granular Co-Founder Mike Preiner in his latest blog post for the San Francisco-based ATP.
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Todd Janzen and Lance Formwalt

Developing Privacy Policies to Protect Customer Data

Solid privacy policies can ease tensions between dealers and their customers relating to data management and protect dealers from potential liability cases.
Alongside the benefits of evolving technology and increasingly in-depth data collection, come increased risks that can create tension between dealers and their customers. To allay potential customer concerns, dealers and manufacturers must answer these questions: Who owns the data? Who can access it today and in the future?
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Jed Bengston

Choosing a Profitable Path for Delivery of Data Management Service

With multiple entry points into this growing segment of precision farming business, 3 dealers share their strategies for creating a sustainable source of revenue.
Choosing a practical entry point into delivery of data management service is a mystery for many farm equipment dealers. Figuring out a method for making it a profitable part of their business is even more of an enigma.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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