I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
Richins & Finley, the managers heading up the precision farming efforts at Stotz Equipment (John Deere) and Mazergroup (New Holland), share the components of their internal training systems to equip staff for success.
Staff training was part of nearly every discussion at the 2018 Precision Farming Dealer Summit in Louisville. Precision is where things are moving fastest, and the expectations of farmers and the dealership itself (both equally unrealistic at times) and the firefighting at planting and harvest require highly structured processes and duties.
The 2017 Precision Farming Dealer Summit succession planning roundtable in St. Louis “played” to a packed room. Moderated by Tim Norris, former CEO, Ag Info Tech (2016 Most Valuable Dealership), Mount Vernon, Ohio, the participants included family-owned precision dealerships with a handful to employees all the way to businesses with hundreds of employees.
Managing precision workflow can also be described as the shouldering of the burden across multiple departments. It's no small matter in a world of pressure, burnout and round-the-clock on-call service during peak times of the year.
Precision Farming Dealer interviewed Travis Green, Ag Leader northeast territory manager, Randy Davis, CNH Industrial precision field specialist and Stephen Mount, Capstan field marketing representative, to get their personal and professional observations on the 2016 Most Valuable Dealership, Hoober Inc.
It's one thing to have issues with your own precision farming equipment, but when you're a custom applicator serving a 60-mile radius of farmers who operate more than 20,000 acres, precision equipment uptime takes on a new meaning.
We recently shared some perspective in this segment on what the dealership of 2030 could look like, with a major emphasis on precision technologies like robotics and hyper-specialized services. But what are dealers forecasting as their best bets for growing precision revenue in the next 3 years?
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.