This article will explore 3 specific moments of truth in sales, service and parts. Leaders should actively coach different behaviors and explain the reasons why.

I did some digging and present to you here 3 things to think about as we head into this dark, cold but potentially profitable season.

Identifying the members of the DMU can be difficult and getting the right introductions to people who are not only hard to find, but once identified, difficult to get to — are the cause of many lost sales.

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell says the shift to autonomy will accelerate reliability problems beyond anything we’ve seen before.

This marks a rare opportunity for these leaders to learn from you about the realities of precision services in dealerships, and for you to discuss the programs you need to support your customers and their business objectives.

When Kentucky-based Hutson Inc. expanded into Michigan, its new stores and staff were significantly behind the curve on the technology and the “mainstreamed” goals of the business. In short order, Travis Kiesel and the Hutson team needed to recruit new employees and properly train the team in Michigan.

“We were able to split up and hit every breakout session,” says Jason Leary, Crystal Valley Ag Technology Manager. “We didn’t have to pick and choose. It gave everyone more to talk about on the way home and the week after.”