Dealers were asked — What’s preventing you from offering more precision services? They were given 11 options to choose from. Most agreed that the No. 1 challenge is finding employees who can deliver precision services.
Experts from Hexagon’s Autonomy and Positioning division discuss the outlook for ag autonomy, share different types of autonomous machines, and explain how dealers can prepare themselves for an autonomous future.
Now, precision agriculture is gaining traction. Instead of just being more sustainable, precision farming is now seen as an efficiency driver that adds economic value.
Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest
Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest.
Our editorial team recently asked the 100 largest dealers in North America (The Farm Equipment 100™) for their most pressing concerns in 2025. The most-cited concern was interest rates, but a close second was labor, which includes recruiting and retaining good talent.
AGCO dealers have gotten an early start on registering to attend the 2026 Precision Farming Dealer Summit in St. Louis, Mo., as attendance at the dealer-only event has been added to the company’s annual dealer incentive program.
"Interest in the program is strong. Many students in the college of ag and life sciences come from farming backgrounds and they've seen first-hand how technology has become ubiquitous in their work," Ann Marie VanDerZanden says.
AGCO adds 50+ new PTx dealers in just one year, aiming to bring precision ag tech to every North American Fendt and Massey Ferguson dealership by the end of 2025.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.