Dealer Development

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A Dealer’s Role in NFL History

A trip to the National Football Hall of Fame reinforces how auto dealers learned retail & service best practices from their implement dealer counterparts
A trip to the National Football Hall of Fame reinforces how auto dealers learned retail & service best practices from their implement dealer counterparts.
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Looking Back: RDO Equipment’s Take on the Last 55 Years

A Look Back on Farm Equipment History with: Daryl Shelton, RDO Equipment Co.’s Executive Vice President of the Agriculture Division, Fargo, N.D. (Farm Equipment Dealership of the Year Alumni Group)
In some ways, the dealer’s business is completely different; in others, it’s entirely the same. It’s all about the people who farm the land.
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Looking Back: GMO, Autosteer Forever Changed Our Business

A Look Back on Farm Equipment History with: Tom Janson, Janson Equipment, Reese, Breckenridge and Charlotte, Michigan
Fifty years ago, success depended on product, availability and location. These are all still very important. However, today the human resources a dealership has, how they are empowered, how they are rewarded, and the level of commitment to customer satisfaction is the key.
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Day in the Cab

Independent Dealer Succeeds with Old School Approach to Customer Service

West Enterprises’ 2-man operation leverages expertise & experience to build strong relationships with farmers
Precision specialists often wear many hats — service technician, salesperson, business owner, farmer. The list goes on and on. Bruce West barely has enough closet space for the number of hats (and capes) he wears as owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill.
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Current Issue

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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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