The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer.
Ag Technology Solutions Group CEO Skip Klinefelter takes us inside the company’s new training room in Greenville, Ill. Klinefelter discusses the structure of his meetings and how they measure performance through the NetSuite program.
Ag Technology Solutions Group CEO Skip Klinefelter takes us inside a dealership field day near his Nokomis, Ill., farm. Augmenta, Sabanto, Farmwave, Leaftech Ag and Greeneye showcased cutting-edge technologies to over 100 potential customers.
Ag Technology Solutions Group CEO Skip Klinefelter checks in from the company’s new headquarters building in Greenville, Ill., with a look at how they’re maximizing the extra workspace and bringing new technology to the market.
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
“These next 3 years will be an important period for learning about autonomy and how it can be used in our area to show ROI to our customers," one dealer said.
Zeroing in on “Ag Automated Intelligence,” in one of many educational sessions focusing on technology, Russ Green, consultant with MACKAYBEN and a member of the Machinery Advisors Consortium (MAC), reinforced the many benefits of incorporating artificial intelligence, or automated intelligence as he prefers to refer to it, for equipment dealers.
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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