Dealer Development

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4 Ways to Drive Precision Technology Adoption in Tough Times

"Sharpen your pencils when 'no' feels like the default answer, because that is when disciplined, well-communicated value stands out most — and when the right 'yes' will be remembered as a sound business decision," says Erin Hightower in this roundtable recap from the Precision Farming Dealer Summit. 


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Telling the Story of a Dealership, One Video at a Time

Bane-Welker marketing team goes behind the scenes with employees & customers
As marketing manager for Bane-Welker, a Case IH dealership with 13 locations across Indiana and Ohio, Lindsay Yeager juggles dozens of responsibilities, including everything from event planning and promotions to blog writing and impromptu interview requests from reporters.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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