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Improve Your Customer Service by Recognizing Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
By Jamie Cooper posted on August 21, 2023 | Posted in Dealer Development, Precision Sales, Service & Support
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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2021 Most Valuable Dealership

Creating Top-Down Trust in Your Precision Team

August 8, 2023 | Posted in Dealer Development
For Don Van Houweling, owner of Van Wall Equipment, trust in his precision team comes from a combination of identifying opportunities and accepting accountability. He views precision as a dealership-wide investment to advance the profitability of the entire business — sales, service, parts and precision.
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Dealer Data Management Customer Catagories

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Dealers need to embrace technology and early adopters without forgetting about customers who prefer a traditional approach.
By Libby Wawzenek posted on August 8, 2023 | Posted in Dealer Development, Precision Sales

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.


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Current Issue

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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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Must Read Free Eguides

Download these helpful knowledge building tools

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Videos

Spring Madness: Precision Specialist Prepares Customers for Planting Season

Spring Madness: Precision Specialist Prepares Customers for Planting Season

Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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