Uniformity and input savings have driven Nathan Lykins’ investment in precision technology. He started with just a yield monitor, built to boom shutoffs on their sprayer and now uses row clutches and hydraulic drives on their planter and variable rate fertilizer application.

It’s been almost two months since Monsanto spent nearly a quarter-of-a billion dollars to acquire Precision Planting (PP), the Tremont, Ill.-based company that made its mark developing seed monitoring and planting technology.

As the integrated solutions manager for a growing John Deere dealership network, Jeff Buyck of Gettysburg, S.D.-based C&B Operations, acknowledges that customer service is an evolving process when it comes to precision farming technology.

In less than a month, hundreds of visionaries, researchers and novices will descend upon the Midwest for the 11th International Conference on Precision Agriculture.

To gain the attention of strong candidate for the precision farming specialist position you’ve opened at your dealership, your messages about the job, including job ads and descriptions, must be dynamic and unique.

If you’re creating a new precision farming department, you should know that the process of recruiting employees has changed. This article, the second of four, will discuss that knowing and understanding the job is a critical platform for successful recruitment.

The way employees are recruited has changed. In a series of four articles, I will explain these changes and a few strategies to adjust to the new trends, how truly understanding the job that you are recruiting for will enable you to recruit more effectively, how creating dynamic recruitment messages will help you to attract star candidates, and where to look to recruit good people.