Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.
Precision farming has emerged as a vital industry within agriculture and one that may very well hold the long-term keys to higher yields with greater conservation. Along with all of the excitement and buzz this industry generates comes a steady flow of investment dollars from companies keen on developing their own precision farming capabilities to ensure their continued relevance and competitive edge in agribusiness.
Smaller dealerships may spread precision equipment work across staff, but having a dedicated specialist can made a big difference in sales and efficiency.
For years, Waupun Equipment, a 2-location dealership group in central Wisconsin, split their precision equipment responsibilities between two of its parts department employees.
Staying limber in terms of precision workflow during the busy season has its merit. But for Oregon Trail Equipment’s AMS manager, Luke Bennett, the payback goes beyond the obvious.
When Precision Farming Dealer caught up with Luke Bennett, AMS manager of Oregon Trail Equipment in Beatrice, Neb., in mid-May, he was embroiled in a drawn out, busy planting season.
Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., shares the company’s success using online outlets like eBay to expand customer reach and quickly sell used and traded-in precision products.
Mike Houghtaling, president of P&C Ag Solutions shares how extending customer service visits, even during planting season, can strengthen business relationships and build the company's reputation for quality customer service and support.
Preston Klimek, store administrator for Titan Machinery’s dealership in Hastings, Neb., shares some slow-season sales strategies their precision department utilizes to introduce farm customers to new technology.
From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment. And now he’s at the forefront of implementing AI at the 24-store John Deere dealership.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.