Dealer Development

data service opportunities

Implementing Precision Data Privacy, Security and Ownership Policies

With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.
For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
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Day in the Cab

Building Customer Confidence with Timely Support Amid Spring Chaos

Relating to customers and adapting to their precision needs keeps P&C Ag Solutions president Mike Houghtaling energized during planting season.
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
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2015 Benchmark Study 2

2015 Benchmark Study: Product & Service Diversity Define Business Objectives

As core hardware sales slow, dealers shift priorities to aftermarket products and opportunities for recurring revenue.
In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.
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Precision Perspectives
Precision Perspective

Which Way is Up? The Future of People in Precision Farming

Precision farming has emerged as a vital industry within agriculture and one that may very well hold the long-term keys to higher yields with greater conservation. Along with all of the excitement and buzz this industry generates comes a steady flow of investment dollars from companies keen on developing their own precision farming capabilities to ensure their continued relevance and competitive edge in agribusiness.
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Dealer Development

Value Added with a Dedicated Precision Specialist

Smaller dealerships may spread precision equipment work across staff, but having a dedicated specialist can made a big difference in sales and efficiency.
For years, Waupun Equipment, a 2-location dealership group in central Wisconsin, split their precision equipment responsibilities between two of its parts department employees.
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Oregon Trail Equipment
Dealer Development

4 Tips for Sharing Precision Workflow Across Departments

Staying limber in terms of precision workflow during the busy season has its merit. But for Oregon Trail Equipment’s AMS manager, Luke Bennett, the payback goes beyond the obvious.
When Precision Farming Dealer caught up with Luke Bennett, AMS manager of Oregon Trail Equipment in Beatrice, Neb., in mid-May, he was embroiled in a drawn out, busy planting season.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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