Dealer Development

Industry Q&A

What online sales methods do precision farming specialists at your dealership utilize, and how have these helped manage aging or used inventory?
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[Webinar] Optimizing Your Dealership Systems to Improve Precision Profitability

During this webinar, Steve Cubbage, founder of Record Harvest, explains how a move to a single dealer management system has significantly improved his businesses productivity, profitability and visibility, while providing immediate returns and future return on investment. [To view any of our webinar replays, you must be logged in with a free user account.]
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Dealer Development

Creative Clinic Strategies: Putting Farmers out Front

One farm equipment dealership finds that precision equipment clinics can have immediate sales benefits when attendees hear from their peers.
Gellings Implement, a Case IH-New Holland dealership in Eden Wis., added precision farming to their single-location about 5 years ago. To help establish the dealership's new business, it began offering pre-season clinics to build a rapport with customers and build credibility.
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Holland and Sons
Dealer Development

Relieving Planting Pressure with Farmer Roundtables

Intimate pre-season meetings allow Holland & Sons in Princeton, Ill., to proactively tackle precision problems and connect with customers.
"We've been doing technology meetings for probably 10 years or better, but early on they were more sales-oriented meetings," says Pearson. "Now we do a lot more of the pre-season preparedness routines related to our field mapping program and things like that."
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Broad Business Benefits from Precision Technology

I just read the article in Precision Farming Dealer in which Ag Info Tech was identified as the Most Valuable Dealership ("Selling Precision Partnerships with Purpose & Profitability", Precision Farming Dealer, Winter 2015) and would like to offer my congratulations both in this recognition but maybe even more in being able to build your idea into a business.
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What Farmers Want From You

Pencil in Payback Prior to Purchase

With $4 corn, the economics of precision farming take on increasing importance. More judicious fertilizer and seeding rates can reduce expenses, but the upfront cost of that equipment must first be figured into the equation.
With $4 corn, the economics of precision farming take on increasing importance. More judicious fertilizer and seeding rates can reduce expenses, but the upfront cost of that equipment must first be figured into the equation.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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