Craig Harthoorn, general manager at Brokaw Supply, takes a look at the future of precision farming and where dealerships need to focus their attention and resources to stay ahead.

Tyler Knudsen, precision ag salesman for Ziegler Ag Equipment in Altoona, Iowa, talks about the benefits of having designated precision ag sales and service/support roles at the Ziegler's dealership.

Wells Implement, Inc., a third-generation, family-owned agriculture equipment dealership based in Plymouth, Neb. is now a Topcon Precision Agriculture (TPA) dealer.

Precision hardware sales & additional staff could lay the foundation for future service offerings.

Precision farming can be handled and defined in a variety of ways from one dealer to the next. We sat down with five precision farming specialists, across all colors, to ask them how they define precision farming, what they look for in their precision technicians & where the technology is headed.

As a precision farming dealer, what are your top three needs to improve technology service and support capabilities at your dealership heading into 2013?