AGCO dealers have gotten an early start on registering to attend the 2026 Precision Farming Dealer Summit in St. Louis, Mo., as attendance at the dealer-only event has been added to the company’s annual dealer incentive program.
"Interest in the program is strong. Many students in the college of ag and life sciences come from farming backgrounds and they've seen first-hand how technology has become ubiquitous in their work," Ann Marie VanDerZanden says.
AGCO adds 50+ new PTx dealers in just one year, aiming to bring precision ag tech to every North American Fendt and Massey Ferguson dealership by the end of 2025.
I started my farm equipment career during the Gerald Ford administration. Things were rockin’ during those 3 years (1975-78). Fresh out of college with a business degree, I went to work as a commissioned salesperson.
How does Cody Boeck sort through the noise and narrow down which technologies are actually worth the investment? He created a Venn diagram to guide his evaluation process.
The ability of AI to truly unlock benefits for your business comes from figuring out how you can tap your many “filing cabinets” of unstructured data to provide fast, accurate and meaningful results. Unless you approach the idea of AI integration from a truly long-term strategic approach, you might be disappointed with the outcome.
"We’re all salespeople but having the composure to walk away and let the customer work at it and sometimes struggle with it a bit before you come back into the picture is very important."
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.