Dealer Development

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How Top-Performing Dealers Stand Out in Eyes of OEM Leaders

“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
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2025 Precision Farming Dealer Summit Recap: Editor's Notebook

Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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