Dealer Development

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2022 Most Valuable Dealership

Jenner Precision’s Secrets to Strong Sales

Two of Jenner Precision’s salesmen topped $1 million in sales in 2021, a culmination of strong and steady sales growth over the past 2 years. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., shares how they did it and how the company hires for precision agriculture sales roles.
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2022 Most Valuable Dealership

How Playing the Great Game of Business Motivates Employees

The Great Game of Business is a structured open-book business strategy that gets employees at every level involved in the success of the company and requires complete transparency. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., and Nate Kelson, precision ag advisor at Jenner Precision, explain how the company puts this management style into practice and how it’s resulted in more engaged employees and better business.
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[Podcast] Hiring Interns from Outside of Ag, Precision Advancements and More

This episode of the Precision Farming Dealer podcast features highlights from the top five most-listened-to interviews of 2021.

This episode of the Precision Farming Dealer podcast features highlights from the top five most-listened-to interviews of 2021. Conversations range from practical advice about hiring new dealership staff to precision agriculture’s impact on the environment to interviews with CEOs of two high-profile precision ag tech companies. 


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Trimble Connected Farm
Technically Speaking

How to Help Your Customers Find Value in Their Data

Understanding a customer’s business will allow you to match them with the appropriate precision agriculture data collection tools.

Dealers have to understand the customer’s business, its challenges and its opportunities when helping them choose new precision agriculture products. For customers to truly find value in the data they're collecting, they need the right tools and processes in place.



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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Enable Your Customers to Achieve Higher Accuracy Precision Farming Operations

A significant upgrade to CenterPoint RTX, Trimble’s centimeter-level correction service, is lowering the barrier to entry for precision farming operations. In the past, farmers had to choose between performance and ease of use, but with this new upgrade to CenterPoint RTX, they can have both.  


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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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