“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”
Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.
Eis Implement, a third-generation, family-owned John Deere in Wisconsin and the 2024 Farm Equipment Dealership of the Year, announced it is being acquired by Riesterer & Schnell.
Hexagon announced an agreement to acquire Septentrio NV, a market leader and OEM provider of Global Navigation Satellite System (GNSS) technologies, to drive innovation and expand the market reach of Resilient Assured Positioning solutions.
Hutchinson Farm Supply celebrated 60 years of business in 2024, serving agriculture and rural property owners in the northern and western parts of York and Durham regions.
Rather than perceiving AI solely as a threat, it’s important to examine three perspectives that highlight the benefits and AI’s potential to empower agronomists and improve agricultural practices.
"AI is going to bleed into every aspect of our lives in very interesting ways, so if you’re not thinking about where the future of AI is going for your business, now is the time to start because it’s going to be impactful."
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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