Ongoing employee and customer training are essential, but finding the time and allocating the resources can be challenging. In this video, Dave Wharry, southern regional director of precision ag at Hoober Inc., discusses the dealership’s approach to hosting product-specific training sessions and the precision department’s success retaining talent.

As a farm equipment dealer, understanding what role to play in delivery of data management service is key to capitalizing on revenue opportunities. In this video, Chris Morrison, precision farming specialist with Hoober Inc., explains the dealership’s approach to offering a tiered data management service plan and expansion plans with the packages.

Consistently billing for precision service is a necessity to developing sustainable revenue. In this video, Ian Watkins, precision farming specialist with Hoober Inc., shares why the dealership developed its Precision Ag Uptime service contracts and how they’ve helped strengthen business relationships with customers.

Demonstrating the value and performance of precision technology is an asset to attracting customers. In this video, Brian Lam, precision farming specialist with Hoober Inc., discusses the dealership’s motivation for building a mobile Case IH “scout” and provides a tour of the vehicle’s attention-getting features.

Having defined and abstract goals for the future is critical to growing profitability within a precision farming department. In this video, Scott Hoober, co-owner of Hoober Inc., shares his precision objectives for the dealership going forward to include ongoing integration of technology into machinery and partnerships to deliver data management service.

Nine-store Case IH dealer Hoober Inc. has moved its dealership in McAlisterville, Pa., to a larger facility in Mifflintown.

We are currently looking for your input on where you find the most success recruiting precision farming staff. Let us know in our latest poll here.

Here's a list of the top 3 takeaways from speaker sessions at the Precision Farming Dealer Summit held in early January.

As the precision farming industry continues to evolve, so to are the needs of dealers to successfully sell, service and support technology.