Dealer Development

2017 Most Valuable Dealership

Collaborative Training Breeds Service Confidence

Developing and implementing an in-house training program, Southern States Cooperative takes a top-down approach to keeping employees educated and updated on the latest precision farming systems. Weston Waters, precision farming coordinator, explains the productive structure of the company’s GrowMaster training program and why grooming talent can be a double-edged sword.
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2017 Most Valuable Dealership

Banking on Billable Support to Build Credibility

Charging for precision support is a shared challenge among many dealers, and overcoming customer skepticism and proving a return on investment are goals of Kevin Powell, territory sales manager with Southern States Cooperative. He shares his approach to breaking into a billable service model and how proving ROI translates to retention.
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Pacing Precision Progress with Internal Teamwork & Customer Collaboration

Split responsibilities and year-round cropping systems require constant, diverse customer technology support for Stotz Equipment’s Precision Ag Manager Layne Richins.
One of the first things we tell willing participants who ask how to prepare for our visit is that they should just plan for a typical day. Of course, there is no such thing for precision farming specialists, but the reassuring words tend to relieve any pressure that something dramatic needs to be arranged.
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Roundtable Q&A

The precision farming industry continues to evolve. Where it will go from here was the subject during interviews with four dealers for our Roundtable Q&A. They discuss how consolidation and acquisitions are going to impact the precision farming business, the role they will play in advancement of autonomous vehicles and they reflect on lessons learned that have bettered their precision business.
Q: What impact will consolidation and acquisitions within the precision farming industry have on dealers in the coming years?
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What Caught Your Eye in 2016?

From delivery of data management service to a ‘Wal-Mart’ mentality taking hold in ag, Precision Farming Dealer’s “most viewed” content in 2016 highlighted the top trends and newsworthy moments from the past year.
The last 12 months offered an abundance of water-cooler conversation developments in precision farming. Acquisitions, partnerships and new product innovations were among the hotter topics discussed within the industry in 2016.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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