Dealer Development

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Dealer Development

InfoAg 2015 Offers a Glimpse into Precision Ag Future

The 2015 event showcased cutting edge agricultural technology used by top practitioners and industry thought leaders.
The InfoAg Conference in St. Louis, Mo., celebrated its 20th anniversary this year in late July by having another record-breaking turnout. At over 1,500 registrants, 80 presenters and 64 hours of program content, it's the biggest InfoAg yet. Billed as the premier event in precision agriculture, InfoAg's back-to-back banner years highlight the industry's growing importance despite a commodity slump.
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10 Strategies for Making Money on Used Precision Equipment

Stocking lean and efficiently managing inventory are protections against precision ag obsolescence amid changing technology.
For precision specialists, managing obsolete or aging inventory is becoming an increasingly perilous task. The best strategy lies in striking an equitable balance. But what does this look like? Precision Farming Dealer caught up with several precision managers and specialists to solicit advice on how to best manage obsolete or aging inventory.
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When competing for new hires, what can precision farming dealers do to make their companies attractive destinations for new graduates, and what tactics should they avoid?

Kevin Butt, Professor of Agriculture, Ellsworth Community College, Iowa Falls, Iowa: “The biggest thing is for the companies to just be themselves. This is who we are. Don’t try to oversell yourself or make the dealership into something it’s not. Then students or graduates know exactly what they’re getting into and they’re not being promised things you can’t actually offer.
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data service opportunities

Implementing Precision Data Privacy, Security and Ownership Policies

With precision farming equipment capturing more data than ever, dealers are faced with the need to build a comprehensive strategy to keep that information safe and private.
For ambitious dealers, the collection, processing and analysis of precision farming data has shown significant promise as an added revenue source. But even for those who are less inclined to directly pursue this area of precision business, at least minimal handling of customers’ data is virtually unavoidable.
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Day in the Cab

Building Customer Confidence with Timely Support Amid Spring Chaos

Relating to customers and adapting to their precision needs keeps P&C Ag Solutions president Mike Houghtaling energized during planting season.
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
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2015 Benchmark Study 2

2015 Benchmark Study: Product & Service Diversity Define Business Objectives

As core hardware sales slow, dealers shift priorities to aftermarket products and opportunities for recurring revenue.
In the midst of a downturn in the agricultural economy, precision farming dealers are finding that the once lush landscape for technology sales is changing, as customers become more discerning with their immediate on-farm expenditures.
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Precision Farming Dealer

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