Dealer Development

2017 Most Valuable Dealership

Building a Precision Business Around Crop Services

In-season evaluation of precision farming data is a key to the agronomic support delivered by Southern States Cooperative. David Swain, precision farming manager, discusses the benefits and value of establishing a service-bases business model to adapt to and plan for changing customer needs with technology.
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2017 Most Valuable Dealership

Leveraging Telematic Tools to Improve Field Efficiency

Managing a diverse fleet of a few hundred pieces of farm machinery requires a detailed approach to tracking active and idle time. Marlin Melander, fleet operations specialist for agronomy/application equipment, shares Southern States Cooperatives’ methods and challenges to maximizing productivity.
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2017 Most Valuable Dealership

Collaboration with Competition Keeps Customers Satisfied

A willingness to share technology expertise with local farm equipment dealerships creates a niche referral business for Southern States Cooperative, but the company also prides itself in having a “deep precision bench.” Weston Waters, precision farming coordinator, David Swain, precision farming manager, Keith Reid, general manager, Chris Carter, communications coordinator and Chris Conway, precision farming coordinator, share their perspective on the value of collaboration.
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2017 Most Valuable Dealership

An à la carte Approach Provides Service Flexibility

No two customers are the same in terms of their adoption, use and understanding of precision farming technology. Customizing service offerings to a diverse customer base is the motivation behind Southern States Cooperatives’ tiered plans. Chris Conway, precision farming coordinator, breaks down the pricing and structure of the company’s Discovery, Evaluation and Analysis platforms.
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2017 Most Valuable Dealership

Collaborative Training Breeds Service Confidence

Developing and implementing an in-house training program, Southern States Cooperative takes a top-down approach to keeping employees educated and updated on the latest precision farming systems. Weston Waters, precision farming coordinator, explains the productive structure of the company’s GrowMaster training program and why grooming talent can be a double-edged sword.
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2017 Most Valuable Dealership

Banking on Billable Support to Build Credibility

Charging for precision support is a shared challenge among many dealers, and overcoming customer skepticism and proving a return on investment are goals of Kevin Powell, territory sales manager with Southern States Cooperative. He shares his approach to breaking into a billable service model and how proving ROI translates to retention.
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Pacing Precision Progress with Internal Teamwork & Customer Collaboration

Split responsibilities and year-round cropping systems require constant, diverse customer technology support for Stotz Equipment’s Precision Ag Manager Layne Richins.
One of the first things we tell willing participants who ask how to prepare for our visit is that they should just plan for a typical day. Of course, there is no such thing for precision farming specialists, but the reassuring words tend to relieve any pressure that something dramatic needs to be arranged.
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Roundtable Q&A

The precision farming industry continues to evolve. Where it will go from here was the subject during interviews with four dealers for our Roundtable Q&A. They discuss how consolidation and acquisitions are going to impact the precision farming business, the role they will play in advancement of autonomous vehicles and they reflect on lessons learned that have bettered their precision business.
Q: What impact will consolidation and acquisitions within the precision farming industry have on dealers in the coming years?
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What Caught Your Eye in 2016?

From delivery of data management service to a ‘Wal-Mart’ mentality taking hold in ag, Precision Farming Dealer’s “most viewed” content in 2016 highlighted the top trends and newsworthy moments from the past year.
The last 12 months offered an abundance of water-cooler conversation developments in precision farming. Acquisitions, partnerships and new product innovations were among the hotter topics discussed within the industry in 2016.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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