Dealer Development

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Day in the Cab

Precision Problem Solving Through Mechanical Judgment & Technical Savvy

Drawing on diverse experience in the farm equipment industry, John Cooper, precision farming manager with Swiderski Equipment, provides customers with a versatile, innovative service experience.
Drawing on diverse experience in the farm equipment industry, John Cooper, precision farming manager with Swiderski Equipment, provides customers with a versatile, innovative service experience.
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Benchmark Study

Market Optimism, Revenue Opportunities Accelerate Improved Precision Outlook

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
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Greatest Mistakes

My Greatest Mistake: Steve Cubbage

President, Record Harvest, Nevada, Mo. (2007 Dealership of the Year)
“If there’s one mistake those of us in the precision ag business make, it’s falling into the trap of thinking there’ll always be something new and better to sell tomorrow — the ‘next big thing.’"
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Smith Implement ‘Blows Up’ the Precision Ag Department

The precision manager of this 5-store dealership fired himself, reassigned the specialists to other departments and took away the safety net.
In an engaging session of the Summit, Matt Eldridge, director of aftermarket sales, Smith Implements, Greenfield, Ind., shared how their 5-store dealer group turned course and loaded up all its “precision chips” into traditional departments.
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Maximizing Performance & Accountability at H&R, Van Wall

Two managers from large-store complexes share their advice for getting the most out of precision specialists, including the need to ‘go to bat’ for them.
Dealers who’ve been doing precision for any period of time have seen how expectation problems, miscommunication and burnout can erode morale of what needs to be a highly performing team.
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Top Articles

Current Issue

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Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
  • Precision Benchmark Study Breakdown
  • Day in the Cab with Riesterer & Schnell
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