In an engaging session of the Summit, Matt Eldridge, director of aftermarket sales, Smith Implements, Greenfield, Ind., shared how their 5-store dealer group turned course and loaded up all its “precision chips” into traditional departments.
Two managers from large-store complexes share their advice for getting the most out of precision specialists, including the need to ‘go to bat’ for them.
Dealers who’ve been doing precision for any period of time have seen how expectation problems, miscommunication and burnout can erode morale of what needs to be a highly performing team.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
U.S. General George Patton’s famous quote, “A good plan implemented today is better than a perfect plan implemented tomorrow,” is sound advice for any farm equipment dealer.
Precision Planting Product Manager Dale Koch discusses the new SmartFirmer, an optical senor imbedded in a Keeton Seed Firmer that scans the soil as it goes through the field. The system tracks and provides feedback on organic matter, soil moisture and residue in the furrow.
Returning from last week’s National Farm Machinery Show, many of the precision product suppliers I spoke with shared a generally optimistic view on the next 10 months of 2017.
Having multiple precision service touchpoints for customers lessens the burden on individual specialists and also allows for cross-training of staff. Southern States Cooperative’s precision farming team discusses the value of developing a network of knowledge that encompasses sales, agronomy, service and application.
Proper collection and analysis of precision farming data is a cornerstone of Southern States Cooperatives’ agronomic business. Having the right tools and partnerships is the foundation for delivery of those services, says David Swain, precision farming manager. He discusses the value of having a robust precision toolbox to enable service sales growth.
Precision farming and agronomy services may be one in the same, but having a flexible approach to support options and tracking active service acres are ways that Southern States Cooperative measures growth. David Swain, precision farming manager, shares examples of how the company has evolved and grown its service-first business model with a “facts” vs. “speculation” approach.
In-season evaluation of precision farming data is a key to the agronomic support delivered by Southern States Cooperative. David Swain, precision farming manager, discusses the benefits and value of establishing a service-bases business model to adapt to and plan for changing customer needs with technology.
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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