Dealer Development

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Benchmark Study

Market Optimism, Revenue Opportunities Accelerate Improved Precision Outlook

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.
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Greatest Mistakes

My Greatest Mistake: Steve Cubbage

President, Record Harvest, Nevada, Mo. (2007 Dealership of the Year)
“If there’s one mistake those of us in the precision ag business make, it’s falling into the trap of thinking there’ll always be something new and better to sell tomorrow — the ‘next big thing.’"
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Smith Implement ‘Blows Up’ the Precision Ag Department

The precision manager of this 5-store dealership fired himself, reassigned the specialists to other departments and took away the safety net.
In an engaging session of the Summit, Matt Eldridge, director of aftermarket sales, Smith Implements, Greenfield, Ind., shared how their 5-store dealer group turned course and loaded up all its “precision chips” into traditional departments.
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Maximizing Performance & Accountability at H&R, Van Wall

Two managers from large-store complexes share their advice for getting the most out of precision specialists, including the need to ‘go to bat’ for them.
Dealers who’ve been doing precision for any period of time have seen how expectation problems, miscommunication and burnout can erode morale of what needs to be a highly performing team.
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‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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Top Articles

Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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