Precision Farming Dealer interviewed Travis Green, Ag Leader northeast territory manager, Randy Davis, CNH Industrial precision field specialist and Stephen Mount, Capstan field marketing representative, to get their personal and professional observations on the 2016 Most Valuable Dealership, Hoober Inc.

Keeping up on trends in agriculture is a goal for most dealers and farmers, and it may be even more important for those heavily involved in precision agriculture. Keeping this in mind, my business partner and son, Brent, and I were able to visit Europe this past fall.

The 2016 recipient of Precision Farming Dealer’s fourth annual Most Valuable Dealership is Hoober Inc. based in Intercourse, Pa.

Internal communication and collaboration is the cornerstone of keeping a precision department productive. In this video, Tad Adams, precision farming specialist with Hoober Inc., discusses his personal learning curve and expectations for providing a high level of service to the dealership’s customers.

Supplementing hardware sales with additional revenue streams, both in and outside of agriculture, can provide frequent customer touch points and offer a competitive advantage. In this video, Marc Yoder, northern regional director of precision at Hoober Inc., discusses the dealership’s RTK network and how it has created non-ag revenue opportunities.