Dealer Development

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‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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2017 Most Valuable Dealership

Developing a Deep Bench of Precision Expertise

Having multiple precision service touchpoints for customers lessens the burden on individual specialists and also allows for cross-training of staff. Southern States Cooperative’s precision farming team discusses the value of developing a network of knowledge that encompasses sales, agronomy, service and application.
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2017 Most Valuable Dealership

Prescribing the Proper Data Management Tools for ROI

Proper collection and analysis of precision farming data is a cornerstone of Southern States Cooperatives’ agronomic business. Having the right tools and partnerships is the foundation for delivery of those services, says David Swain, precision farming manager. He discusses the value of having a robust precision toolbox to enable service sales growth.
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2017 Most Valuable Dealership

Understanding Cost vs. Value of a Precision Business

Precision farming and agronomy services may be one in the same, but having a flexible approach to support options and tracking active service acres are ways that Southern States Cooperative measures growth. David Swain, precision farming manager, shares examples of how the company has evolved and grown its service-first business model with a “facts” vs. “speculation” approach.
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2017 Most Valuable Dealership

Building a Precision Business Around Crop Services

In-season evaluation of precision farming data is a key to the agronomic support delivered by Southern States Cooperative. David Swain, precision farming manager, discusses the benefits and value of establishing a service-bases business model to adapt to and plan for changing customer needs with technology.
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2017 Most Valuable Dealership

Leveraging Telematic Tools to Improve Field Efficiency

Managing a diverse fleet of a few hundred pieces of farm machinery requires a detailed approach to tracking active and idle time. Marlin Melander, fleet operations specialist for agronomy/application equipment, shares Southern States Cooperatives’ methods and challenges to maximizing productivity.
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2017 Most Valuable Dealership

Collaboration with Competition Keeps Customers Satisfied

A willingness to share technology expertise with local farm equipment dealerships creates a niche referral business for Southern States Cooperative, but the company also prides itself in having a “deep precision bench.” Weston Waters, precision farming coordinator, David Swain, precision farming manager, Keith Reid, general manager, Chris Carter, communications coordinator and Chris Conway, precision farming coordinator, share their perspective on the value of collaboration.
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Precision Farming Dealer

  • Elite Service Propels PASI to MVD Honor
  • Precision Benchmark Study Breakdown
  • Day in the Cab with Riesterer & Schnell
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