Independent service revenue objectives continue trending up as supporting wholegoods with technology sales and hardware reliance dip.

Sitting among training implements on the ag campus of Fox Valley Technical College in Appleton, Wis., Zach Ward of Fox Valley Technical College and Joe Sinkula with 12-store John Deere dealership Riesterer & Schnell traded experiences — some shared — on preparing precision specialists for the rigors of an evolving industry.

More than 9,000 miles separate Jason McNeice with Wideland Group in Queensland, Australia, and Kevin Depies with Ritchie’s Implement in Cobb, Wis. While the physical distance between the two Case IH dealerships allows for some uniquely regional differences, the experienced precision farming specialists shared some common ground when it comes to getting into the business and billing out service.

In this episode of the Precision Farming Dealer podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.