There isn’t a dominant brand in the European ag equipment market, so landing and keeping farm contractors is big business, a point that was emphasized by Klaus Braunhardt, director of precision ag solutions for John Deere in Europe.

Market share is viewed as a measurement of success, especially among farm equipment manufacturers in the U.S. But the landscape — both literally, and figuratively — is different in Europe.

During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Southern States precision farming manager David Swain, to discuss Southern States’ method and model for developing its precision farming business.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Ritchie Implement's Kevin Depies and Pete Youngblut, owner of Youngblut Ag, to discuss their process when creating a branding strategy unique to their precision businesses.

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.