Precision Sales

Horsch
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Horsch CEO Michael Horsch

In this episode of the Precision Farming Dealer podcast, sponsored by Osmundson Manufacturing, Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.
In this episode of the Precision Farming Dealer podcast, sponsored by Osmundson Manufacturing, Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.
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[Podcast] Driving the Value of Ag Data with Decisive Delivery

In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.
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Joe Bassett

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Dawn Equipment's Joe Bassett

In this episode of the Farm Equipment podcast, "How We Did It: Conversations with Ag Equipment's Entrepreneurs" brought to you by Ingersoll Tillage, Editor Mike Lessiter sat down with Joe Bassett, president and CEO of Dawn Equipment Co., to discuss the company's history and his thoughts on the challenges ahead.
In this episode of the Farm Equipment podcast, "How We Did It: Conversations with Ag Equipment's Entrepreneurs" Editor Mike Lessiter sat down with Joe Bassett, president and CEO of Dawn Equipment Co., to discuss the company's history and his thoughts on the challenges ahead as part of the "How We Did It: Conversations with Ag Equipment's Entrepreneurs” series brought to you by Ingersoll Tillage.
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[Podcast] Marketing Customized Precision Problem-Solving to Customers

In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
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[Technology Corner] Finding the Next Start-Up ‘Unicorn’

Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.
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[Podcast] Widening the Window of Opportunity for Post-Planting Precision Sales

In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
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2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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