Precision Sales

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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Brand of GPS Guidance Used by Strip-Tillers

[Technology Corner] Deere Guides GPS Use Among Strip-Tillers

Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles. But RTK-level correction is often referred to as the most essential technology in a successful strip-till system, given the importance of accurately planting into a narrow strip of soil.
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Day in the Cab

Leveraging in-Field Face Time with New Customers

The opportunity to demo a piece of technology with a new customer can open the door to a long-term business relationship. Eric Hagenow, precision farming specialist with Eis Implement in Two Rivers, Wis., discusses how the dealership has been able to forge lasting sales and service opportunities through well-executed on-farm technology demonstrations.
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Platte-Valley-Equipment

Comprehensive, Bundled Service Plans Maximize Precision Profitability

Platte Valley Equipment’s E3 program helps enable, engage and educate farmers to help their individual businesses flourish each growing season.
Platte Valley Equipment, a John Deere dealer with 4 locations in eastern Nebraska, has a 98% percent retention rate on its E3 precision farming service program, speaking to the value customers are getting out of the investment.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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