Precision Sales

[Podcast] Widening the Window of Opportunity for Post-Planting Precision Sales

In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
Read More
Projected-5-Year-Precision-Farming-Revenue-Sources_V2.png
2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
Read More
BMRK_Agronomic-Service.png
2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
Read More
BMRK_Precision-Revenue.png
2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
Read More
BMRK_Revenue.png
2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
Read More
Brand of GPS Guidance Used by Strip-Tillers

[Technology Corner] Deere Guides GPS Use Among Strip-Tillers

Strip-till farmers have typically been among the most progressive adopters of precision technology, embracing tools including variable-rate seeding, implement guidance and unmanned aerial vehicles. But RTK-level correction is often referred to as the most essential technology in a successful strip-till system, given the importance of accurately planting into a narrow strip of soil.
Read More
Day in the Cab

Leveraging in-Field Face Time with New Customers

The opportunity to demo a piece of technology with a new customer can open the door to a long-term business relationship. Eric Hagenow, precision farming specialist with Eis Implement in Two Rivers, Wis., discusses how the dealership has been able to forge lasting sales and service opportunities through well-executed on-farm technology demonstrations.
Read More

Top Articles

Current Issue

PFD-Cover_FE_0725_BookWithPages_Curl_art.png

Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings